One of the biggest challenges for most small business owners is the cash flow roller coaster. It’s that feeling of constantly chasing new clients because one month the revenue is good, but the next month it falls off.
It makes you feel as though you are constantly hustling and never really getting ahead! Almost as though you’re on a hamster wheel. It seems you start working with some new clients and then the cash comes in; but then you don’t seem to have time to do any more marketing because you’re busy with them. Then when you’ve finished working with them, the income stops and you find yourself out there once again HUSTLING!
There is another way.
It’s called creating Predictable Profits! It’s building a business and a reputation around one core and very compelling offer (program or service).
It’s creating baseline revenue from your Compelling Core Offer – program/product or service that give you ongoing cash – baseline.
It’s having a marketing & sales system (notice the word system) that works for you on an ongoing basis.
So, what is a Compelling Core Offer? It’s your primary program or service that you put your BEST stuff into that gets your clients amazing transformation. It’s the main product or service that you build your reputation on because it gets amazing results for your clients!
Your Compelling Core Offer ….
- can be delivered one to one OR in groups with some modification
- has some private time with you AND some ‘evergreen’ elements (i.e. things that you tell your clients over and over again… these could be done in video, audio, checklists, workbooks, etc.)
- has a juicy name that is compelling and irresistible
- every module is named; has a goal and an outcome
- is priced so that it is sold over the period of several weeks or several months
- payment can be made prior to beginning or payments over the course of several months giving you base line revenue
- eliminates the hourly pricing comparison by your prospects
Truth time — I teach what I know works. I have a baseline revenue that consistently brings me more than enough income to cover my expenses, add to my profit account, and to pay myself.
But it wasn’t always that way! When I first started my coaching business, I didn’t have this model for my business, and it was stressful. It made me hate sales; hate marketing and almost hate my business.
But I learned it didn’t have to be that way. There was a way to build a predictably profitable business whether you’re a coach, consultant, author, speaker or other service-based entrepreneur!!! It works for health coaches, fitness coaches, life coaches, business coaches, web designers, graphic designers, parent coaches, and tons of others!
Wish you had a Compelling Core Offer? Wish you could eliminate the cash flow roller coaster and have predictable profit?
JOIN ME for COMPELLING CORE OFFER BOOTCAMP – Thursday – September 24 at 9:30 am ET till noon. Here’s the link – https://dianalidstone.com/shop/core-offer-bootcamp/
By the end of the morning, you’ll have a good strong beginning to your core offer that you can sell over and over again bringing you great cash flow!
At this discounted rate – you can’t lose!!! Once you register, I’ll send you the workbooks and you can start the process! It will change your business and your life!!!
YOU CAN DO THIS
Diana
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