If you’re anything like myself, my clients or the thousands of business owners I’ve met over the years, your #1 question is ….

HOW DO I MAKE MONEY WITH WHAT I KNOW,
WHILE KEEPING MY SANITY AND
HAVING THE FREEDOM TO LIVE THE LIFE I WANT?

Or some variation on that theme.

How do I become the obvious choice? Highly paid expert?
How do I get noticed so they choose me?
How do I become positioned as THE Authority?

THE RECIPE is simple … it’s just not easy!

If you sound like everyone else in your industry or field – if you use the same language and wording, you won’t get their attention,

If you don’t have their attention – you don’t have their business.

So, chances are if you aren’t making the impact or income you want – you’re not getting their attention.

One morning in late Dec 2019, I was sitting at my kitchen table with Cynthia beside me.

As a small town lawyer, she told me how frustrated she was that after 8 years she wasn’t profitable; even though she was working 24/7.

I taught her 3 profit accelerators:

  1. PRICING – raise her fees – overcome some limiting beliefs.
  2. PEOPLE – FOCUS on her unique area of expertise – hire right staff to do the rest.
  3. more importantly – POSITIONING as an authority in the mind of her prospects (I call this your Authority Advantage).

For Cynthia, her Authority Advantage was to be positioned as a specialist not a generalist and she did this by:

  1. Using different language, i.e. when people ask what she does, she no long answers “I’m a lawyer’; now she’s THE ‘real estate law expert’.
  2. Attracting better quality clients who expect to pay higher fees for a specialist
  3. Implementing a rinse & repeat marketing system that she knew every time she dialled up her marketing and she would dial up her cash flow.

A little over a year later, Cynthia and I were on a Zoom coaching call and she exclaimed that she was wildly profitable and she had stopped working weekends.

That’s what I do — help you get noticed as THE AUTHORITY, get better quality clients & get profitable.

If you’re finally ready to get their attention & become wildly profitable – let’s have a chat and I’ll show you how I helped Cynthia!

Click here to schedule a call today and we’ll review how you can skyrocket your Authority Advantage and your profits!

YOU CAN DO THIS

Diana

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