HOW DO I MAKE MONEY WITH WHAT I KNOW,
WHILE KEEPING MY SANITY AND
HAVING THE FREEDOM TO LIVE THE LIFE I WANT?
Or some variation on that theme.
How do I become the obvious choice? Highly paid expert?
How do I get noticed so they choose me?
How do I become positioned as THE Authority?
THE RECIPE is simple … it’s just not easy!
If you sound like everyone else in your industry or field – if you use the same language and wording, you won’t get their attention,
If you don’t have their attention – you don’t have their business.
So, chances are if you aren’t making the impact or income you want – you’re not getting their attention.
One morning in late Dec 2019, I was sitting at my kitchen table with Cynthia beside me.
As a small town lawyer, she told me how frustrated she was that after 8 years she wasn’t profitable; even though she was working 24/7.
I taught her 3 profit accelerators:
- PRICING – raise her fees – overcome some limiting beliefs.
- PEOPLE – FOCUS on her unique area of expertise – hire right staff to do the rest.
- more importantly – POSITIONING as an authority in the mind of her prospects (I call this your Authority Advantage).
For Cynthia, her Authority Advantage was to be positioned as a specialist not a generalist and she did this by:
- Using different language, i.e. when people ask what she does, she no long answers “I’m a lawyer’; now she’s THE ‘real estate law expert’.
- Attracting better quality clients who expect to pay higher fees for a specialist
- Implementing a rinse & repeat marketing system that she knew every time she dialled up her marketing and she would dial up her cash flow.
A little over a year later, Cynthia and I were on a Zoom coaching call and she exclaimed that she was wildly profitable and she had stopped working weekends.
That’s what I do — help you get noticed as THE AUTHORITY, get better quality clients & get profitable.
If you’re finally ready to get their attention & become wildly profitable – let’s have a chat and I’ll show you how I helped Cynthia!
Click here to schedule a call today and we’ll review how you can skyrocket your Authority Advantage and your profits!
YOU CAN DO THIS