5 Secrets to Creating Consistent Content
This past week I hosted a workshop to help business owners clarify their marketing message – nothing I like better!!! As you can imagine during the workshop, there were a lot of questions. But one question seems to have cropped up more than once — how to I...
Marketing Tweaks to Grow Your Small Business (part 3)
YES – this is the last in this series about MARKETING TWEAKS focused on helping you make your marketing actually get you more clients!!!? Two weeks ago, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget about you. I call that...
Marketing Tweaks to Grow Your Small Business (Part 2)
Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...
Marketing Tweaks to Grow Your Small Business (Part 1)
What is marketing? A colleague of mine describes it simply as problem-solving! Meaning that your marketing, more specifically your marketing message, should do 4 things: Clearly identify the problem you solve. Paint a picture of how much better life becomes once that...
