by Diana Lidstone | Nov 8, 2021 | Blog Post, marketing
Here it is… “If I narrow my niche, I’ll eliminate some of the people I can help?” My answer – the purpose of narrowing your niche is to create proficient MARKETING that attracts more of your dream client. It doesn’t mean that you won’t work with someone who is...
by Diana Lidstone | Nov 1, 2021 | Blog Post, Business Vision, marketing
Sometimes, we make our life more complicated than it needs to be. In the case of women business owners, we often unknowingly make our business more complicated than it needs to be. Over the years, I’ve noticed a couple of ways how we do this: 1. Most women...
by Diana Lidstone | Oct 25, 2021 | Blog Post, marketing, planning
The teacher part of me loves doing live coaching. In the past at my live SHIFT events, audience members would fill out an application and I would choose 3-4 attendees to help them with their marketing live on the stage, in the moment. One of the most memorable was a...
by Diana Lidstone | Oct 4, 2021 | Blog Post, Content, marketing
In 2015, as I was embarking on my speaking career as the host of my own live events, SHIFT, I hired a speaking coach. During our time together, I asked him – Should I write a book? His answer – Yes if you want to be a credible speaker. So, the seed was planted and...
by Diana Lidstone | Sep 6, 2021 | Blog Post, marketing
Being in business is about getting paid to help people solve an urgent problem. Marketing is about letting people know that you CAN solve their problem. Ultimately, it’s your responsibility to be visible and help them find you! You got into business because you had a...
by Diana Lidstone | Aug 30, 2021 | Blog Post, Business Vision, marketing
We’ve all been there! As an entrepreneur, we’ve all come to a point in our business where we feel stuck; where we feel that we aren’t moving forward fast enough; where we feel we’ve lost momentum or traction! How about you? When was the last time you felt stuck or...
