How does it feel to make plan after plan, use strategy after strategy and consume bucket loads of “How To” courses and programs…
- Feel painfully overlooked
- Have a handful of not-so-great clients
- Make inconsistent money
- Feel confused about your next best steps?
I’ve felt like that! Not only was I a course junkie but I felt frustrated because it seemed like nothing I did worked! It seems I had to learn the lesson the hard way and I want to share this with you so that your learning curve can be shortened.
The secret to a profitable business isn’t in those endless courses or programs! It isn’t in a new plan or strategy.
Your answer lies in 2 places … One in the clarity of the words you use to explain your business and the second is the confidence you use to communicate that message!
I had to learn the hard way how deliver a clear, short, memorable message with confidence! I won’t lie — I struggled until I got support, did the work, revised the work and claimed my brilliance.
I’ve learned over the years that the fastest (and most common) way to waste money and time on marketing is to use an unclear message.
In today’s busy, noisy world, our prospects will only give us their attention for a few seconds and then they move on to the next thing that grabs their attention. We’ve only got a short time to make that first impression count.
That message that you put out there into the world about you and your business, I call your Compelling Message! It’s a message that is
- short and memorable
- raises their curiosity and
- compels them to want to know more
It’s a message that compels them to stop and think about what you have to say and what you have to offer. It’s the message that gets them to book appointments with you.
Although it’s not easy to create that unique and compelling message, once you have it – you’ve got to do something with it!!
You’ve got to share it everywhere!
You’ve got to repeat that same message over and over again so that your audience knows what you stand for!
When I ask other business owners and entrepreneurs, how many places you share your message, perhaps they list 5 or 6 places.
But what if you shared it in 30+ places? Then your audience will start remembering you for your brilliance. Then your audience will know what words to use to tell others about you.
If you can think of other places, please let me know!
Could you be placing your Compelling Message in more places?
P.S. If you’d like help clarifying your message, let’s talk! Perhaps it’s just a matter of a few tweaks and you’ll be magnetizing more clients! That’s why I offer, free, private Marketing Accelerations Sessions!!