by Diana Lidstone | May 23, 2023 | Blog Post
I was watching all of the posts on social media wishing everyone a long weekend (here in Canada, Monday was a holiday). That’s when I realized…… I always have a long weekend! And I love my business! But it wasn’t always that way. For years, I worked hard – spinning...
by Diana Lidstone | May 16, 2023 | Blog Post
Did you know…if you are at Disney and your balloon pops or your kid drops their ice cream cone, or your souvenir breaks, the vendors will happily replace them? That’s the ‘Disney’ experience. Disney has built a brand around exceptional customer service, i.e. making...
by Diana Lidstone | May 9, 2023 | Blog Post
There are several reasons for retaining your BEST clients, no matter how big or small your business or your firm. Who are your BEST clients? Could you describe them? Could you quantify them? Could you name them? As an example, I call my BEST clients my Champagne...
by Diana Lidstone | May 2, 2023 | Blog Post
For many small business owners, there has been a culture that more is better. Just look at current social media…get more clients; attract more clients; get more leads…more, more and more. But it’s a MYTH that more leads, more clients or more revenue mean more profit!...
by Diana Lidstone | Apr 25, 2023 | Blog Post
In November 2022, I asked my podcasting coach for suggestions on how to grow the downloads and engagement of my own podcast. His answer caused me to immediately think — Why didn’t I think of that? Really! It seemed so logical! It seemed like an obvious answer to...
by Diana Lidstone | Apr 18, 2023 | Blog Post
Talking about money can be difficult for many business owners! I don’t mean just saying the word money but having deep conversations around our own actual numbers can be uncomfortable. I’ve spoken to accountants who ignored their own cash flow. I’ve seen financial...
