by Diana Lidstone | Jan 9, 2023 | Blog Post, Business Vision, marketing
Sad but true… You don’t have to believe me because HubSpot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name, and location. Less than half knew about their interests, purchasing history, buying...
by Diana Lidstone | Jan 2, 2023 | Blog Post, Business Vision, planning
WOW – it’s another year! This marks my 9th year in coaching and oh how things have changed! Don’t get me started on what I’ve seen change in the last 40 years as a business owner – that’s too long a list. However, I do see some significant trends emerging for...
by Diana Lidstone | Dec 26, 2022 | Blog Post, Business Vision, planning
I hope you enjoyed some great food and gatherings with friends & family over the last couple of days! I certainly did!!! With a house full of 6 ½ Lidstones (my daughter is pregnant with our first grandchild) we had lots of cooks, great food, and great laughs. So...
by Diana Lidstone | Dec 19, 2022 | Blog Post
The holidays are filled with traditions and memories (no matter which holiday you observe). Being curious in nature, I wonder where some of these holiday traditions come from – so I did some research and thought I’d share them with you in this blog. But what do you...
by Diana Lidstone | Dec 12, 2022 | Blog Post, Business Vision, planning
As I sit here Sunday morning in front of the fireplace, it’s snowing outside! I’m cozy and warm with my coffee and I’m wondering about the future of YOUR business. Last week, while attending a conference, I was in a breakout room where our question for discussion...
by Diana Lidstone | Dec 5, 2022 | Blog Post, Business Vision, planning
It’s December – and for many business owners, that means they are doing some sort of planning for the coming year. Perhaps you’re reviewing this past year, your goals, strategies, and actions on a strategic planning day or it’s just taking some time for yourself to...
