by Diana Lidstone | Feb 24, 2020 | Blog Post, marketing
YES – this is the last in this series about MARKETING TWEAKS focused on helping you make your marketing actually get you more clients!!!? Two weeks ago, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget about you. I call that...
by Diana Lidstone | Feb 17, 2020 | Blog Post, Business Vision, marketing, Pricing
Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...
by Diana Lidstone | Feb 10, 2020 | Blog Post, marketing
What is marketing? A colleague of mine describes it simply as problem-solving! Meaning that your marketing, more specifically your marketing message, should do 4 things: Clearly identify the problem you solve. Paint a picture of how much better life becomes once that...
by Diana Lidstone | Jan 20, 2020 | Blog Post, follow-up, marketing
Apparently today most people are exposed to between 3,000 to 30,000 commercial messages PER DAY! Between social media, our email inboxes, text messaging and commercials on television – there is a non-stop barrage of messages ‘selling’ something! So how do you stand...
by Diana Lidstone | Jan 13, 2020 | Blog Post, marketing
I love home decorating and renovation. I buy the magazines and watch all the HGTV shows. If you’re anything like me, you know that every year the magazines talk about what THE new colour for 2020. Can you guess what it is this year? It’s similar with fashion,...
by Diana Lidstone | Dec 16, 2019 | Blog Post, Content, marketing
Welcome back to the third in the December series about scorecards or measuring what matters in your business. This week it’s all about CONTENT! You’ve heard it before (and not just from me) that CONTENT is king! But perhaps you’re really wondering what that actually...
