Marketing Tweaks to Grow Your Small Business (Part 2)
Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...
Marketing Tweaks to Grow Your Small Business (Part 1)
What is marketing? A colleague of mine describes it simply as problem-solving! Meaning that your marketing, more specifically your marketing message, should do 4 things: Clearly identify the problem you solve. Paint a picture of how much better life becomes once that...
How You Can Get Noticed
Apparently today most people are exposed to between 3,000 to 30,000 commercial messages PER DAY! Between social media, our email inboxes, text messaging and commercials on television – there is a non-stop barrage of messages ‘selling’ something! So how do you stand...
Color Trends, Fashion Trends, Marketing Trends?
I love home decorating and renovation. I buy the magazines and watch all the HGTV shows. If you’re anything like me, you know that every year the magazines talk about what THE new colour for 2020. Can you guess what it is this year? It’s similar with fashion,...
