by Diana Lidstone | Jan 29, 2019 | Blog Post, marketing
Last week I read a blog that stated there were only 2 things a successful business needed: 1. audience (tribe, someone to sell to) 2. offer (something to sell) After I read it, I couldn’t stop thinking about it – something didn’t sit well with me. I...
by Diana Lidstone | Nov 25, 2018 | Blog Post, marketing
I didn’t take any marketing courses at university! I’m guessing you probably didn’t take any marketing courses if you took a certification in wellness, life coaching, bookkeeping, financial advising, or real estate, etc.? It took me MANY years and MANY mistakes to...
by Diana Lidstone | Nov 18, 2018 | Blog Post, marketing
A couple of weeks ago, I met a group of VERY nervous entrepreneurs! Funny thing is that I remembered feeling exactly like them several years ago. You see — they were attending their first networking meeting (or at least none of them were ‘seasoned’...
by Diana Lidstone | Nov 4, 2018 | Blog Post, marketing
My son works as a fishing guide north of Yellowknife! His goal is to have his clients to catch lots of fish. If one of his clients wants to catch salmon that means he must take them to where the salmon hang out; they have to take the right fishing tackle; and in...
by Diana Lidstone | Oct 27, 2018 | Blog Post, marketing, sales conversations
As entrepreneurs, we often purchase from other small business owners. Let’s say you need to hire a bookkeeper …. perhaps you go to your pile of business cards on your desk and shuffle them until you find 2 or 3 bookkeepers; you call them; and end up hiring the least...
by Diana Lidstone | Oct 23, 2018 | Blog Post, marketing
We are often told by the gurus that we need Instagram, Facebook, perhaps we should also be on LinkedIn; and have a 10 page website, writing blogs, doing FB lives, networking and the list goes on and on! Total OVERWHELM, right? … And often after spending hours and...
