Pricing Archives – Diana Lidstone

How I went from $300 to $30,000 clients

by Diana Lidstone | Jul 11, 2022 | Blog Post, Business Vision, Pricing

You might laugh – and that’s okay, but I charged my very first coaching client just $300 per month …. For private coaching. (My latest client paid me $30K, but more on that later). Back in 2014, I spoke at a small gathering of financial advisors with the hope of...

Marketing Tweaks to Grow Your Small Business (Part 2)

by Diana Lidstone | Feb 17, 2020 | Blog Post, Business Vision, marketing, Pricing

Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...

Are you cheating your customers?

by Diana Lidstone | Oct 2, 2018 | Blog Post, money, Pricing

Yes – it’s true. By making common pricing mistakes you could be cheating BOTH your clients and your profitability! You could be holding clients back from getting the FULL transformation that they deserve and that they want. And it’s possible, you aren’t being paid...

3 Simple Steps to Break Free From Feast-Famine Cycle

by Diana Lidstone | Aug 28, 2018 | Blog Post, money, planning, Pricing

$22,000.00 79% of Canadian self employed people earn less than $22,000 in income (Stats Canada 2005). That’s below the poverty line (according to CTV, September 13, 2017, the low income measure in Canada for single person is $22,133). Paints a rather bleak picture –...