by Diana Lidstone | Apr 5, 2021 | Blog Post, Business Vision, planning
Every business starts with the owner ‘doing’ everything – doing every job from bookkeeping to toilet cleaning (I remember those days well especially when I owned my retail store). As a business owner, you are wired to get stuff done; to ensure that the business gets...
by Diana Lidstone | Mar 29, 2021 | Blog Post, Business Vision, change, planning
“Cat: Where are you going?Alice: Which way should I go?Cat: That depends on where you are going.Alice: I don’t know.Cat: Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in Wonderland Did the Cheshire Cat know something about...
by Diana Lidstone | Mar 1, 2021 | Blog Post, Business Vision, marketing
It’s hard to believe that it’s almost been a year since the world changed! I’m not sure how your world has changed but I know for many business owners it’s a whole new ball game. It also means that the way we do marketing NOW is so different than a year ago! If you...
by Diana Lidstone | Feb 8, 2021 | Blog Post, Business Vision, Content
Your website has the potential to be your best marketing and sales tool! It can help you bring in new leads and prospects; tell your story; establish your Authority and act as your online hub! But is it? Pause …. Be truthful now….. Too often our websites are a...
by Diana Lidstone | Feb 1, 2021 | Blog Post, Business Vision, planning
You all know the classic 1993 movie Groundhog Day starring Bill Murray, where Murray plays a weatherman, who is caught in an endless time loop repeatedly relives the same day!!! I hate to say it, but I see this often with small business owners. They seem to be caught...
by Diana Lidstone | Jan 25, 2021 | Blog Post, Business Vision, marketing, planning
There’s this unwritten rule in business… Whatever revenue-generating activities (RGA) you did 90 days ago… impacts your cash flow today! In other words – whatever cash came into your business this week is likely determined by what you did 90 days ago! So, if you have...
