by Diana Lidstone | Aug 1, 2013 | Business Vision, marketing
Not long ago, I was talking with a woman who had recently started her own business. During the conversation, I asked her, “What’s your vision for your business? If you look forward, let’s say 2-3 years, how will you define your...
by Diana Lidstone | Jul 26, 2013 | marketing
I’m rather old-school — I like maps when I’m taking a road trip! Never mind that I was a geography major in university and had to draw maps by hand — yes, that’s right! But today, it’s all about technology –...
by Diana Lidstone | Jul 22, 2013 | marketing
Most of the time I am an organized person — making lists, writing appointments down in my agenda, and everything in its place! But there are times when I just spend time being ‘busy’, re-organizing things, and doing endless stuff....
by Diana Lidstone | Jul 12, 2013 | marketing
The old image of a sleazy used car salesman is a common visual of someone who HATES sales! But that’s okay — we all have images in our minds that are there from our previous experiences, and our earlier life. Typically, sales reluctance and...
by Diana Lidstone | Jul 5, 2013 | marketing
For many years, I owned a successful home-decor store. I loved helping my customers. Often, they would come in looking for something in particular but be distracted by ‘bright shiny objects’ and end up leaving without making a purchasing...
by Diana Lidstone | Jun 28, 2013 | gratitude, marketing
The word ‘authentic’ seems to be a buzz word these days in business. You’ve probably heard this many times – “Be authentic”. It really means to be your true self! When you speak (or write) from the heart, it comes...
