Tips & Strategies to
WORK Less, PROFIT More

Why Should They Choose You?

Why Should They Choose You?

Why should your prospects choose you over your competition? Why should they do business with you?What do you do?What makes you different? It’s really all the same question. How easily & effectively can you answer that question….? Actually, it’s probably the most...

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3 Smart Reasons to Research Your Competition

3 Smart Reasons to Research Your Competition

It happened twice this week.  I was meeting with my new client on Zoom and I asked, “Have you researched your competition?”, there was silence – twice. So, it got me thinking… have you researched (or stalked) your competition’s digital platforms?  You’d be amazed at...

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22 Essentials I’ll Take Into 2022

22 Essentials I’ll Take Into 2022

As the year ends, I always take this week to reflect on my business (and life).  And what a year it’s been… The emotional roller coaster of COVID A trip to a remote fishing lodge 20 mins from Yellowknife Having my kids close by Husband retiring Husband purchasing not...

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Diana Lidstone Coaching and Consulting

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