by Diana Lidstone | Jul 20, 2020 | Blog Post, Business Vision, marketing
Is a banana worth 120K? Not to me; probably not to you. However, it is to someone else! Earlier this year, a piece of ‘art’ was sold for $120K. It consisted of a blank canvas with a banana duck taped to it! The artist actually created 3 editions of this and sold...
by Diana Lidstone | Jul 13, 2020 | Blog Post, Business Vision, follow-up, sales conversations
I’m sure this has happened to you. You inquire about working with someone (or purchasing something). You ask – so how does it work? The seller bores you by saying something like …. Well first you book a call; then we chat for about an hour about your goals and I...
by Diana Lidstone | Apr 12, 2020 | Blog Post, Business Vision, Content, marketing
Easter has come and gone without the usual family gatherings and perhaps special meal preparations. But I hope that you still were able to connect with family in some way! For many of us, technology has been so helpful But what about your business? Due to social...
by Diana Lidstone | Feb 17, 2020 | Blog Post, Business Vision, marketing, Pricing
Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...
by Diana Lidstone | Feb 3, 2020 | Blog Post, Business Vision, change, mindset
You all know the classic 1993 movie Groundhog Day starring Bill Murray, where Murray plays a weatherman who is caught in an endless time loop where he repeatedly relives the same day!!! I hate to say it, but I see this often with small business owners. They seem to...
by Diana Lidstone | Jan 27, 2020 | Blog Post, Business Vision, productivity
This past weekend, I had the good fortune to attend a workshop hosted by someone who shared his story of ruin and success. It goes something like this… Upon graduating from university Greg went to work in his father’s business. Eventually his father said: Greg buy...
