by Diana Lidstone | Jul 27, 2020 | Blog Post, Content, marketing
In my youth, I rode horses. I competed. I instructed. I worked in the horse industry for about 15 years. I rode western. I did dressage. I rode hunters and jumpers. I competed cross-country. I even drove horses competitively. But I NEVER rode two horses at...
by Diana Lidstone | Apr 12, 2020 | Blog Post, Business Vision, Content, marketing
Easter has come and gone without the usual family gatherings and perhaps special meal preparations. But I hope that you still were able to connect with family in some way! For many of us, technology has been so helpful But what about your business? Due to social...
by Diana Lidstone | Mar 2, 2020 | Blog Post, Content, planning
This past week I hosted a workshop to help business owners clarify their marketing message – nothing I like better!!! As you can imagine during the workshop, there were a lot of questions. But one question seems to have cropped up more than once — how to I...
by Diana Lidstone | Dec 16, 2019 | Blog Post, Content, marketing
Welcome back to the third in the December series about scorecards or measuring what matters in your business. This week it’s all about CONTENT! You’ve heard it before (and not just from me) that CONTENT is king! But perhaps you’re really wondering what that actually...