by Diana Lidstone | Aug 16, 2021 | Blog Post, Content, marketing
How does it feel to make plan after plan, use strategy after strategy and consume bucket loads of “How To” courses and programs… Only to: Feel painfully overlooked Have a handful of not-so-great clients Make inconsistent money Feel confused about your next best steps?...
by Diana Lidstone | Aug 9, 2021 | Blog Post, Business Vision, marketing, planning
More marketing isn’t the answer to more sales! The best and fastest way to waste money on marketing is to have an unclear message. An unclear message leads to marketing that doesn’t work i.e. low marketing proficiency. Unclear, confusing messaging kills sales. But how...
by Diana Lidstone | Aug 2, 2021 | Blog Post, Content, marketing, planning
Summer vacation is time to unwind and relax. That’s exactly what I’ve been doing for the last 2 weeks. However, I will confess I am sneaking some time during this rainy day to write this blog for you and share some insights. First, I want to let you know that I...
by Diana Lidstone | Jul 26, 2021 | Blog Post, Business Vision, marketing
I didn’t take any marketing courses at university. I’m guessing you probably didn’t either! It took me MANY years and MANY mistakes to learn how to market to my dream client – and to create marketing that actually converts into clients. Today I want to share one of my...
by Diana Lidstone | Jul 5, 2021 | Blog Post, marketing, planning
Jeanette was a seasoned business owner. In a little over 10 years, her business had grown to multiple 7-figures! And yet, she was struggling. Her sales had flatlined; and her business was dependent on one very large client. She was worried. Each time she explained...
by Diana Lidstone | Jun 28, 2021 | Blog Post, Business Vision, marketing, planning
If you’ve been a business owner for any length of time, you understand that there isn’t just ONE factor that contributes to the success of your business! There are generally several ingredients to success including strategies like having a clear vision for what...
