Tips & Strategies to
WORK Less, PROFIT More
Are you gambling with your marketing dollars?
Maybe you’re not actually spending money on your marketing in terms of dollars for paid ads, but I bet you are spending time … and time is money! So, what, and how are you spending when it comes to marketing? Are you paying a social media agency/person to do your...
My big summer mistake – what not to do
Early in my coaching business, I made a BIG mistake. I didn’t prepare for my summer vacation… Don’t get me wrong – I put the dates on the calendar early in the year. I organized the dog sitter. I got my kids organized for our camping trip. We packed the car and off...
The easiest and most overlooked productivity hack ever!
The Japanese have a word for it – KAROSHI! It means death from overwork! Now while most business owners won’t actually die from overwork, I don’t know about you but I didn’t start my business so I could work weekends, and evenings. #worklessearnmore I know you’re a...
How I went from $300 to $30,000 clients
You might laugh – and that’s okay, but I charged my very first coaching client just $300 per month …. For private coaching. (My latest client paid me $30K, but more on that later). Back in 2014, I spoke at a small gathering of financial advisors with the hope of...
Time to shake things up a little?
You know it… we are more than halfway through 2022 and if your business isn’t unfolding the way you intended, perhaps it’s time to shake things up a little. As a business owner, it’s essential for you to take time, pause and reflect on the first half of 2022 so that...
Guilt-free vacations are necessary for business owners
Everybody’s thinking about summer vacations these days! The warm, sunny weather is here. The kids are off school! The pool is ready and our minds are thinking – yippee – time off. But as a business owner, vacation time can come with some problems. As a...
3 ways to improve the success of your marketing plan
The success of your marketing plan is really based on one thing – implementation. You see marketing plans come and go. Some are successful – others not so much. You can build an elaborate marketing plan (or have one built for you) or a simple one but, either way, its...
How to avoid costly marketing errors and make every dollar count
Knowing where to spend marketing dollars and marketing time is one of the biggest concerns for small business owners. It’s easy to watch the big guys (Coke, Tide, Ford, etc.) spend big money on big ads that are really only about brand awareness and think that you...
How to ramp up your business profits regularly
It’s now June!!! And I’m sure you know what that means … we are more than halfway through the year. It’s the time of year when CEOs set aside their busy schedules and really examine their business numbers. They review their metrics and make adjustments to the...
Is social media really essential to getting clients?
It’s become widely accepted that business owners MUST be on social media if they want to ‘get clients’. HOGWASH!!! You do NOT need to be using social media to get clients! Now before I go further, I want to be honest that in the past, I drank the Kool-Aid! I...
