Tips & Strategies to
WORK Less, PROFIT More
The Lighthouse Effect: 5 Powerful Reasons Your Small Business Should be Like a Lighthouse
A lighthouse stands strong beaming its light into the world. There is no doubt about what that light means. In one or two words, you know that it means danger, stay away. You know it is meant to guide you, show you the safe route. The lighthouse never moves. It...
3 Powerful Reasons Why You Can’t Sell to Everyone!
Years ago, I heard a speaker tell her audience… “An ass can’t ride two horses at once”. Personally, coming from an equestrian background, I laughed so hard I almost fell off my chair. What she meant was that you won’t become successful by trying to sell to more than...
Hope and Inspiration
What a gorgeous weekend here in the Thousand Islands! And like me, I’m sure many of you spent time outdoors and in your gardens! Sunday morning, I was raking my back garden and quickly got tired …. So, I walked into the woods to sit on this huge rock outcrop....
The Curse of the ‘Doer’
Every business starts with the owner ‘doing’ everything – doing every job from bookkeeping to toilet cleaning (I remember those days well especially when I owned my retail store). As a business owner, you are wired to get stuff done; to ensure that the business gets...
Alice in Wonderland
"Cat: Where are you going?Alice: Which way should I go?Cat: That depends on where you are going.Alice: I don't know.Cat: Then it doesn't matter which way you go." ― Lewis Carroll, Alice in Wonderland Did the Cheshire Cat know something about business? I’m not sure...
It Doesn’t Have to be a CHORE!
You see your business besties (or competition) churning out consistent content on social media, newsletters, blogs or videos and you wonder… How the heck do they do that? Where do they come up with all those content ideas? Or perhaps you’re thinking…. It’s such a...
I was wondering…. have you ever….
Have you ever sat in front of your computer, staring at the blank screen, wondering what to write… (please tell me that I’m not alone). If you are anything like I was a few years ago, my inner self said things like... I just don’t know what to talk (write) about… OR...
Is Your Marketing Diversified?
Earlier last year as the pandemic elevated; when the travel business shut down; when hotels closed; when retail store owners cried …… and as many speakers lost all of their business – it became grossly apparent that the worst number in business was ….. one! When...
#1 Strategy To Get More Eyeballs On Your Small Business!
It’s hard to believe that it’s almost been a year since the world changed! I’m not sure how your world has changed but I know for many business owners it’s a whole new ball game. It also means that the way we do marketing NOW is so different than a year ago! If you...
It’s Only Words
My friend Norm wrote an article that inspired this blog! He began his post with “It's only wordsAnd words are all I haveTo take your heart away.” Barry, Robin, and Maurice Gibb (the “Bee Gees”) 1968 Norm is a lawyer – his blog was very long and very wordy but the...
