Tips & Strategies to
WORK Less, PROFIT More

3 C’s of Marketing

In order to get results from your marketing strategy, you need to have CLARITY, CONSISTENCY and CALLS TO ACTION (CTA) -- 3 C's!  Let's see if you have all three?CLARITYWhen someone asks what you do, and you give your answer -- do they look confused or do they...

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Playing Big or Small?

Are you 'playing' to your fullest potential?  Using your strengths to the fullest?  Or is something holding you back?  This past weekend, I had the opportunity to speak at Pierrette Raymond's InPower Retreat  about 'living fully.'  So I...

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Make Sales Easier

In a recent survey of attendees at my SHIFT event, sales skills proved to be the #1 biggest challenge facing the majority of entrepreneurs!!  One of the easiest ways to close more sales is to increase your credibility and you can do that through the use...

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Leaving Money on the Table?

One of the fastest (and easiest) ways to create more cash in your business is to ..... FOLLOW-UP!!  And it's one of the strategies that most entrepreneurs don't do!!  That means if you are the only one to follow-up --- you stand out!!!How many times do you...

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3 Tips for BEST EVER Web Copy

Now you know that I'm not a web designer or a web expert.  I'm not even an expert at copy writing!  However, I can give you a couple of great tips that for BEST EVER web copy based on:basic good marketing skills and"Web Copy That Sells" (a great book by...

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WHY your marketing isn’t working??

You've heard me say it before ....    MARKETING DRIVES CLIENTS TO YOUR DOORIf you don't have enough sales, clients or money in your bank account; if you aren't making the wide-ranging impact that you imagined; if you aren't able to create that freedom...

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Crickets….

I know it's not spring and there are no crickets here ---  it's definitely winter here today!  BUT are you hearing crickets (nothing) after you spend time, money & energy on your marketing?  Do you jump from one marketing method to another hoping...

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Why you shouldn’t do _____ alone?

You shouldn't be trying to build or grow your business on your own!  There - I've said it!  And this week, I reminded myself again why I have a business coach!!This coming Wednesday, I'm an exhibitor at the Ottawa International Women's Day event AND...

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Diana Lidstone Coaching and Consulting

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