Whether it’s a recession or any instability, most business owners struggle to increase their profit levels and regain precious time in their agendas. Too often we get buried in the day-to-day activities of running our businesses to see that we are leaving money on...
WORK Less, PROFIT More
Business Podcast
with Diana Lidstone!
Welcome to the Podcast!
A business podcast for lawyers, accountants, financial advisors and other experts who are sick and tired of being the Chief Everything Officer, juggling every decision and never having free time for their family…but still want to make more money!
Most Recent Episodes
Ep. 44 – How I turn Unknown Experts Into Profitable Leaders
There’s a big difference between a subject-matter expert and a profitable, sought-after authority! During this episode, I’ll share: Why you need to know the difference and What it means to your business My Flagship Framework I use in all my programs 5 reasons why...
Ep. 43 – What my husband’s retirement taught me about my own business growth
I’m sure you’ve had moments in your life or business that have caused you to stop, reflect and then make pivotal decisions. That’s exactly what happened when my husband retired! In this episode I’ll share: How I finally took my own advice How I felt guilty about...
Ep. 42 – A new season and a new format!
Have you ever been so darn excited that you feel like bursting? You know like Christmas morning as a kid?– That’s exactly how I feel as I’m starting SEASON 2 of my podcast! I explain the 3 fundamental changes I’m making to my podcast (and why) for this season:...
Ep. 41 – Is Your Content Actually Getting You Noticed & Helping You Sell? with Guest Pam Foley
As busy business owners, we hear every day from ‘gurus’ that we need to be producing content to get noticed!! So you might be like a lot of other entrepreneurs – you’re producing TikTok reels, Instagram stories, Facebook lives, blog posts and videos – or as I like to...
Ep. 40 – Every Business Leader Deserves a Guilt-Free Vacation: Here’s how you can too
Did you take a vacation from your business this summer? If you did -- Was it guilt-free or did you worry daily about your business, employees or clients? If you didn’t take a vacation this summer – you’ll want to listen to this episode so you CAN vacation guilt-free...
Ep. 39 – GROWing Leads, Revenue and Impact with Visual Communication with Guest Stacy Christopher
So you want your content to be unforgettable? A Harvard study shows that using words alone are NOT the best way to help your prospects, clients or team members remember the information you are sharing. Special guest, Stacy Christopher, is a specialist teaching...
Ep. 38 – Do you really need an HR Consultant? With Guest Hilda Gan
Growing a team of employees is certainly one way you can #worklessearnmore. However hiring, training and keeping employees can be quite the HR challenge for many business owners because it’s another new skill they have to learn. That’s why I’m so excited to have...
Ep. 37 – Without These Simple Steps, Your Marketing Plan Isn’t Doing Its Job
Too many marketing plans are stuck in a drawer and never implemented!!! Sound familiar? Over the last 40 years, I can’t tell you how many business owners I’ve met who tell me they created a marketing plan but never implemented it. However, here’s 7 simple steps to...
Ep. 36 – Turning Sales Into a Conversation, Not a Presentation with Guest Lisa Dadd
Today’s topic is a 5 letter word that makes many business owners squirm… And truthfully, although it’s an essential part of our businesses, I used to squirm… and as the kids say, I sucked at this!!! I hemmed, hawed and was NOT confident. Have no fear – our special...
Ep. 35 – How to Avoid Costly Marketing Errors and Make Every Dollar Count
Business owners who are visionary leaders & CEOs are constantly asking themselves if they are spending their marketing dollars (and time) in the right place so that they avoid costly mistakes! How do they do this? It’s not complicated, fancy funnels.It’s not...
Ep. 34 – Entrepreneurial Resilience: It’s what makes women owned businesses succeed in rural areas with Guest Doreen Ashton Wagner
As a woman who grew up in rural Québec, I know firsthand that women-owned businesses are the key to the vibrancy of many small rural towns. Although the pandemic highlighted how much rural business owners needed their resilience to survive, we also talk about how...
Ep. 33 – Write the book of your dreams – even if you can’t write or think you don’t have the time with Guest Katherine Burrows
If you’re a knowledge-based expert/business owner I’m guessing that at one time or another the idea of writing your own non-fiction book has crossed your mind. And if you’re anything like many business owners I know, you know you want to but for one reason or another...
Ep. 32 – How to Actually Get Your Content Discovered on Audio Platforms with Guest Amit Kukreja
If you’re anything like me, I’m always interested in better, faster, smarter ways that I can get my expertise out in the world. Audea is a new audio platform that will make your life easier. My guest Amit Kukreja is a young man with a passion for the spoken word as...
Ep. 31 – Repurposing Content to Get The Most Bang For Your Buck with Guest Lee Midlane
Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content,...
Ep. 30 – Grow Your Business By Delegating
If you’re like most business owners, you probably only have about 3 hours a day to really get shit done. I’m going to share 5 ways you can get back more time to be the CEO of your business along with a couple of quick actions for you!!! We all have 24 hours in a day...
Ep. 29 – The Enemy Within with Guest Jason Cronan
As entrepreneurs, we sometimes forget to put on our own ‘oxygen mask” or make ourselves #1. Special guest Jason Cronan gives us tips to avoid burnout; combat stress and take care of the #1 asset of our business – ourselves. Jason shares tips for entrepreneurs who...
Ep. 28 – You Don’t Need To Be On Social Media To Get Clients
For a long time, we’ve been told that we had to be on social media to get clients! We needed a personal page We needed a business page We needed a group We needed to be on multiple platforms We need to be consistent – show up daily Yada yada If all this hustling on...
Ep. 27 – Networking Without Talking to Strangers with Guest Michael Whitehouse
Michael Whitehouse is ‘the guy who knows a guy” and a networking wizard. While networking is one of the oldest marketing strategies, have you ever wondered if it could be your fastest path to cash?? You can become a networking ‘NINJA’!! Michael & I discuss: What...
Ep. 26 – A Leader Needs Courage with Guest Amy Riley
Perhaps you never thought of yourself as the CEO of your business or as a leader – but you are! According to Amy Riley, every leader needs a little courage. Amy and I discuss a topic that is almost always forgotten when it comes to growing & scaling our...
Ep. 25 – What is an Exceptional Bio (and why do you need one)? with Guest Christina Lawrence
If you’ve ever tried to write your own bio, for a podcast or speaking, you know exactly what I mean when I say that it’s one of the most difficult writing assignments you can have. Our guest today is going to share with us some valuable tips on how to improve your...
Ep. 24 – Fall In LOVE With Marketing: Use your Content Personality™ to attract your dream clients with Guest Amy Hager
Too often I hear from business owners that because they don’t like marketing they will do just about anything to avoid it! If you’d like to learn to LOVE, I mean really love, marketing then this is the episode for you! My guest Amy Hager shares with us how ANY...
Ep. 23 – Is the Back End of Your Business a Hot Mess?
Despite how successful our business might look from the outside, the back-end can often be a f**kin' hot mess. In this episode, Diana shares how you can change that and instead optimize systems so you can reclaim some of your precious time! Is the back end of your...
Ep. 22 – Grow an Engaged and Loyal Audience with a Lead Magnet & Email Marketing with Guest Jaime Weatherby
Having a loyal, engaged audience will help you gain long-term sustained business growth. Email marketing is by far the best return on investment for online marketing and yet too often it is the one marketing strategy that is ignored! Whether you’re a service-based...
Ep. 21 – Reduce Overwhelm with this Time Freedom Framework with Guest Arijana Ilibasic
Let’s get real for a moment ….Most of us didn’t start our businesses to be like this… Buried under a long list of emails with a never-ending To-Do list Feeling unable to delegate off your to-do list because you don’t have the time or money to hire or train someone...
Ep. 20 – A Unique Solution for Solopreneurs to Getting More Done with Guest Paulette Durepos
Ever wondered how you can stay motivated while working from home? How to be more productive? In this week’s episode, my guest Paulette Durepos will help you answer those questions. One of the 2022 trends that I’m seeing in business which I mentioned in Episode 01 is...
Ep. 19 – A Great Vision Fixes Just About Everything with Guest Carey Conley
If you ever asked yourself questions like these …. am I living my purpose; how do I stay focused or how can I easily make yes or no decisions, then special guest Carey Conley has your answer in today’s episode. ABOUT CAREY Carey Conley is a nationally...
Ep. 18 – Ditch the Toxic Hustle with Guest Nichole Howson
Growing up, I lived in the culture of "you have to work long hard hours to become successful". Today that ‘hustle & grind’ culture is still around and we now know that it leads to burnout and mental health challenges. Our special guest, Nichole Howson, shares...
Ep. 17 – Sick & Tired of the Hustle Hamster Wheel: 4 Tips to Reclaim Your Time
If you ever felt as though you’ve become Chief Everything Officer of your business and you can’t seem to grow or scale? Then this episode is for you. I share 4 tips on how to break free from the hustle hamster wheel and reclaim your time. REFERENCES MENTIONED...
Ep. 16 – Avoid Business Burnout and Set Yourself Up For Success with Guest Julie Richer
Ever wondered how super successful business owners set their day up for success? Ever wondered if you could actually create a morning routine that fit your lifestyle? My guest Julie Richer helps women refresh and renew themselves to avoid burnout and get set up for...