WORK Less, PROFIT More

Jennifer Chandler, Simple Desk, joins me as we discuss how to simplify her business and for her to become THE sought-after authority in her field. Jenny & I discuss: Her ideal client and their problem How she wants more profit for her business The difference...

This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat. Want to be a guest on this type of interview? Email me at diana@dianalidstone.com and put AUDIT STRATEGY in the...

If the thought of creating a video, whether it’s live or pre-recorded, makes you cringe – then today’s episode is for you!   If you’re one of those business owners that cringe at the thought of SEEING yourself on video because your hair or makeup isn’t perfect or...

There’s a big business myth that too many entrepreneurs buy into... They start their business to create more FREEDOM and yet the last business owner I spoke to had very little freedom (either financial or time freedom).  If that sounds familiar then you’ll love this...

In this episode, I uncover the 2nd biggest profit & time saboteur – Reputation (or lack of it). What people are saying about you/your business when you aren’t in the room is called REPUTATION. LEAVE voice comment or feedback here. I’ll share: What a ‘reputation...

Whether it’s a recession or any instability, most business owners struggle to increase their profit levels and regain precious time in their agendas.  Too often we get buried in the day-to-day activities of running our businesses to see that we are leaving money on...

There’s a big difference between a subject-matter expert and a profitable, sought-after authority!   During this episode, I’ll share: Why you need to know the difference and  What it means to your business My Flagship Framework I use in all my programs  5 reasons why...

I’m sure you’ve had moments in your life or business that have caused you to stop, reflect and then make pivotal decisions.  That’s exactly what happened when my husband retired! In this episode I’ll share: How I finally took my own advice How I felt guilty about...

Have you ever been so darn excited that you feel like bursting?  You know like Christmas morning as a kid?– That’s exactly how I feel as I’m starting SEASON 2 of my podcast! I explain the 3 fundamental changes I’m making to my podcast (and why) for this season:...

As busy business owners, we hear every day from ‘gurus’ that we need to be producing content to get noticed!!  So you might be like a lot of other entrepreneurs – you’re producing TikTok reels, Instagram stories, Facebook lives, blog posts and videos – or as I like to...

Did you take a vacation from your business this summer?   If you did -- Was it guilt-free or did you worry daily about your business, employees or clients? If you didn’t take a vacation this summer – you’ll want to listen to this episode so you CAN vacation guilt-free...

So you want your content to be unforgettable?  A Harvard study shows that using words alone are NOT the best way to help your prospects, clients or team members remember the information you are sharing. Special guest, Stacy Christopher, is a specialist teaching...

Growing a team of employees is certainly one way you can #worklessearnmore.  However hiring, training and keeping employees can be quite the HR challenge for many business owners because it’s another new skill they have to learn.  That’s why I’m so excited to have...

Too many marketing plans are stuck in a drawer and never implemented!!!  Sound familiar?  Over the last 40 years, I can’t tell you how many business owners I’ve met who tell me they created a marketing plan but never implemented it. However, here’s 7 simple steps to...

Today’s topic is a 5 letter word that makes many business owners squirm… And truthfully, although it’s an essential part of our businesses, I used to squirm… and as the kids say, I sucked at this!!!  I hemmed, hawed and was NOT confident.  Have no fear – our special...

Business owners who are visionary leaders & CEOs are constantly asking themselves if they are spending their marketing dollars (and time) in the right place so that they avoid costly mistakes!  How do they do this?   It’s not complicated, fancy funnels.It’s not...

As a woman who grew up in rural Québec, I know firsthand that women-owned businesses are the key to the vibrancy of many small rural towns.  Although the pandemic highlighted how much rural business owners needed their resilience to survive, we also talk about how...

If you’re a knowledge-based expert/business owner I’m guessing that at one time or another the idea of writing your own non-fiction book has crossed your mind. And if you’re anything like many business owners I know, you know you want to but for one reason or another...

If you’re anything like me, I’m always interested in better, faster, smarter ways that I can get my expertise out in the world.  Audea is a new audio platform that will make your life easier.  My guest Amit Kukreja is a young man with a passion for the spoken word as...

Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content,...

If you’re like most business owners, you probably only have about 3 hours a day to really get shit done. I’m going to share 5 ways you can get back more time to be the CEO of your business along with a couple of quick actions for you!!! We all have 24 hours in a day...

As entrepreneurs, we sometimes forget to put on our own ‘oxygen mask” or make ourselves #1.  Special guest Jason Cronan gives us tips to avoid burnout; combat stress and take care of the #1 asset of our business – ourselves. Jason shares tips for entrepreneurs who...

For a long time, we’ve been told that we had to be on social media to get clients! We needed a personal page We needed a business page We needed a group We needed to be on multiple platforms We need to be consistent – show up daily Yada yada If all this hustling on...

Michael Whitehouse is ‘the guy who knows a guy” and a networking wizard. While networking is one of the oldest marketing strategies, have you ever wondered if it could be your fastest path to cash??  You can become a networking ‘NINJA’!! Michael & I discuss: What...

Perhaps you never thought of yourself as the CEO of your business or as a leader – but you are!  According to Amy Riley, every leader needs a little courage. Amy and I discuss a topic that is almost always forgotten when it comes to growing & scaling our...

If you’ve ever tried to write your own bio, for a podcast or speaking, you know exactly what I mean when I say that it’s one of the most difficult writing assignments you can have. Our guest today is going to share with us some valuable tips on how to improve your...

Too often I hear from business owners that because they don’t like marketing they will do just about anything to avoid it! If you’d like to learn to LOVE, I mean really love, marketing then this is the episode for you!  My guest Amy Hager shares with us how ANY...

Despite how successful our business might look from the outside, the back-end can often be a f**kin' hot mess.  In this episode, Diana shares how you can change that and instead optimize systems so you can reclaim some of your precious time! Is the back end of your...

Having a loyal, engaged audience will help you gain long-term sustained business growth.  Email marketing is by far the best return on investment for online marketing and yet too often it is the one marketing strategy that is ignored! Whether you’re a service-based...

Let’s get real for a moment ….Most of us didn’t start our businesses to be like this… Buried under a long list of emails with a never-ending To-Do list Feeling unable to delegate off your to-do list because you don’t have the time or money to hire or train someone...