Tips & Strategies to
WORK Less, PROFIT More
The mistake I wish I had solved sooner!
There’s no doubt that after almost 40 years of being a business owner, and as an entrepreneur, I’ve made a ton of mistakes! Some cost me time. Others cost me money (and lots of it). Others cost me relationships. And even others cost me my pride. But the one that I...
Think smaller to go bigger!
Bigger is better. Supersize me. Bigger audience. Bigger launches. It seems everywhere we go – everyone is talking about BIGGER. Well – I’m going to challenge your thinking on that today! Instead of thinking about attracting MORE clients. Instead of thinking about...
How to Make Your Marketing Easier
When I googled “How to make your marketing easier?”, Google gave me 5 billion (yes, billion) answers. No wonder we get confused and frustrated!! Most of those answers talked about social media, marketing plans, digital marketing, content marketing, but I didn’t see...
Why your small business/firm needs to niche
It’s a snowy Sunday afternoon and I just came in from doing a little shoveling and thought I deserved a little sit down – so I’m going to write to you. What activities do you do on a snowy Sunday afternoon? On this week’s podcast, Episode 63, I share my marketing...
Stop Leaving Money on the Table: The Quickest Way to Increase Cash Flow & Profit
When working with business owners, I’ve noticed that too many of you are leaving anywhere from $30K to $100K on the table by not paying attention to your cash flow and profit. Could you be leaving money on the table by: Working with the wrong clients? Undercharging?...
Encouraging Young Entrepreneurs To Start Their Own Business
Children are full of energy and inspiration. If you don’t have your own children, just watching the occasional TikTok video will get you laughing. I’ve always been drawn to children to support them to uncover their true potential whether it was as a mother, Girl...
58% Don’t Know Their Target Market
Sad but true… You don’t have to believe me because HubSpot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name, and location. Less than half knew about their interests, purchasing history, buying...
Future Trends To Watch For In Service Based Industries
WOW – it’s another year! This marks my 9th year in coaching and oh how things have changed! Don’t get me started on what I’ve seen change in the last 40 years as a business owner – that’s too long a list. However, I do see some significant trends emerging for...
5 Proven Tips To Successfully Increase Your Joy, Profit and Free Time In 2023
I hope you enjoyed some great food and gatherings with friends & family over the last couple of days! I certainly did!!! With a house full of 6 ½ Lidstones (my daughter is pregnant with our first grandchild) we had lots of cooks, great food, and great laughs. So...
Remembering Holiday Traditions & Trivia
The holidays are filled with traditions and memories (no matter which holiday you observe). Being curious in nature, I wonder where some of these holiday traditions come from – so I did some research and thought I’d share them with you in this blog. But what do you...
