Tips & Strategies to
WORK Less, PROFIT More

Sales is sleazy, right?

The old image of a sleazy used car salesman is a common visual of someone who HATES sales!  But that's okay -- we all have images in our minds that are there from our previous experiences, and our earlier life.  Typically, sales reluctance and resistance...

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Bright shiny objects

For many years, I owned a successful home-decor store.  I loved helping my customers.  Often, they would come in looking for something in particular but be distracted by 'bright shiny objects' and end up leaving without making a purchasing decision.  So...

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Why is it so hard?

Marketing is hard -- so I've been told time & time again.  But is that really true?  I think entrepreneurs, sales professionals and small business owners make it much more difficult that it needs to be.  I'm a firm believe in the K.I.S.S. principle...

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Diana Lidstone Coaching and Consulting

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