Tips & Strategies to
WORK Less, PROFIT More
Why your small business/firm needs to niche
It’s a snowy Sunday afternoon and I just came in from doing a little shoveling and thought I deserved a little sit down – so I’m going to write to you. What activities do you do on a snowy Sunday afternoon? On this week’s podcast, Episode 63, I share my marketing...
Stop Leaving Money on the Table: The Quickest Way to Increase Cash Flow & Profit
When working with business owners, I’ve noticed that too many of you are leaving anywhere from $30K to $100K on the table by not paying attention to your cash flow and profit. Could you be leaving money on the table by: Working with the wrong clients? Undercharging?...
Encouraging Young Entrepreneurs To Start Their Own Business
Children are full of energy and inspiration. If you don’t have your own children, just watching the occasional TikTok video will get you laughing. I’ve always been drawn to children to support them to uncover their true potential whether it was as a mother, Girl...
58% Don’t Know Their Target Market
Sad but true… You don’t have to believe me because HubSpot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name, and location. Less than half knew about their interests, purchasing history, buying...
Future Trends To Watch For In Service Based Industries
WOW – it’s another year! This marks my 9th year in coaching and oh how things have changed! Don’t get me started on what I’ve seen change in the last 40 years as a business owner – that’s too long a list. However, I do see some significant trends emerging for...
5 Proven Tips To Successfully Increase Your Joy, Profit and Free Time In 2023
I hope you enjoyed some great food and gatherings with friends & family over the last couple of days! I certainly did!!! With a house full of 6 ½ Lidstones (my daughter is pregnant with our first grandchild) we had lots of cooks, great food, and great laughs. So...
Remembering Holiday Traditions & Trivia
The holidays are filled with traditions and memories (no matter which holiday you observe). Being curious in nature, I wonder where some of these holiday traditions come from – so I did some research and thought I’d share them with you in this blog. But what do you...
How To Think Long Term, Even In The Face Of Uncertainty
As I sit here Sunday morning in front of the fireplace, it’s snowing outside! I’m cozy and warm with my coffee and I’m wondering about the future of YOUR business. Last week, while attending a conference, I was in a breakout room where our question for discussion...
Top tips on becoming a more decisive & confident business leader
It’s December – and for many business owners, that means they are doing some sort of planning for the coming year. Perhaps you’re reviewing this past year, your goals, strategies, and actions on a strategic planning day or it’s just taking some time for yourself to...
Goal Setting Secrets & Why I’m Doing It Differently This Year
For many years, I’ve offered a CEO Planning Day or some type of mastermind strategic planning session early in the New Year. Sometimes it was live and in person; other years it was virtual. No matter the format, I always felt it was an important step in a business...
