For the last 2 weeks, I’ve been sharing how to include effective testimonials in your marketing.  This week, I’d like to share some interesting strategies to add more credibility to your marketing from a podcast I listened to! Regarding social proof...

Last week I shared with you WHY you gotta use testimonials more often!!!  They are so important.  And yet I know that we all procrastinate about creating them and using them! However, if you’re good at what you do (which I know you are), then...

You know that testimonials are important!  And yet, often entrepreneurs don’t give them the priority they deserve.  Sometimes, I think we put them to the bottom of our TO-DO list because we believe that they can be difficult to craft and 'solicit' from your...

This week it will be June – the 6th month of 2018!  That means we are half way through the year.  Many of you might be asking yourself ….Am I half way to reaching my 2018 goals? Do my goals need a revamp?Do I need a course correction?Do I need to...

When you start your own business, often the line between business and family life can become blurry!  I’m betting that there is more than one night a week that you head back into your home office after dinner or once the kids get put to bed! I have a...

There’s an old story about traveler who passed by 3 stone cutters.  He asked the first stone cutter, “What are you doing?”  The first stone cutter replied rather nonchalantly, I’m cutting stone! (as if what else do you think I’m doing!) The traveler...

As many of you know, I’ve been a member of a mastermind for over three years!  Almost every Friday morning, I get on the phone with my guy friends and we share our successes and challenges.  Originally, there was another member of the group; however, he left...

The road to entrepreneurship success isn’t lined with unicorns and magical fairy dust!  Sorry to burst your bubble!  Certainly there are lots of opinions out there about what you need in your business to be successful; to reach 6-figures; or to help...

I’ve always loved gardening (and entrepreneurship).  Gardening allows me to get my hands dirty and to touch nature!  This past week I was listening to a gardener talk about her gardening business and it made me think about the similiarities between between...

The itty bitty shitty committee (or your inner critic) often runs your life and your business!Perhaps the Committee is your mom (or father) criticizing you; telling you that you’re not good enough’ or it’s your grandmother who raised you telling you that there are...