People purchase from those they know, like and trust (K-L-T).  In fact, research shows that 81% of customers say that they must be able to trust the brand they buy from. Most business owners are great at getting out there, being visible and getting people to know them...

I’ll confess… I’m not a branding expert but in the last 40 years as an entrepreneur and having invested heavily in my business development, I’ve learned a thing or two from some of the best in the world! One of those experts is Gerry Foster of Big Brand Formula and...

Last week, I started a new podcast series entitled Love your brand… after all, February is the ‘love’ month! In the first episode, I shared that a remarkable brand is really your REPUTATION … it’s how people think about you when you aren’t in the room. However, is...

While attending a live conference in Toronto recently, I overheard several conversations about ‘branding’. Yes, I confess, I eavesdropped! And what I heard wasn’t good or even true. It became very apparent that there are so many misconceptions about branding...

The facts speak for themselves, many entrepreneurs suffer from burnout: 75% of entrepreneurs suffer from occasional or frequent burnout (Gallup) 1 in 3 live in depression 30% of entrepreneurs admit being burnt out 54% Canadian business women suffer from depression And...

The word hustle has many meanings but when it comes to ‘the hustle culture’, Google tells me that it’s about the society belief that you have to work hard, every single day in order to earn a good living. Like many of you, I grew up with in a family environment where...

I can almost hear you saying "Diana, I’m not a CEO so why should this topic interest me?". Well, my friend – you are a CEO! No matter if you’re a business of one (solopreneur) or you lead a team of subcontractors or a team of employees, I’m guessing that you’re the...

Just a couple of weeks ago, during the week between Christmas and New Year's (which some are calling Twixmas), I did my annual business review.  I didn’t start by looking forward into 2024, I started by looking in the rearview mirror to see what I accomplished, what...

It’s so easy to get caught up in all the hype around planning for the coming year! There are courses, webinars, workshops, etc. all promising to help you achieve success in 2024. However, in a recent December mastermind, we were urged to keep it simple. We were asked...

From stringing lights to wrapping gifts, our to-do lists can seem endless at this time of year and it’s important we remember to enjoy the magic, good tidings and cheer this season is truly about. In our family, it’s all about making memories whether it’s around the...