Tips & Strategies to
WORK Less, PROFIT More
58% Don’t Know Their Target Market
Sad but true… You don’t have to believe me because HubSpot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name, and location. Less than half knew about their interests, purchasing history, buying...
Future Trends To Watch For In Service Based Industries
WOW – it’s another year! This marks my 9th year in coaching and oh how things have changed! Don’t get me started on what I’ve seen change in the last 40 years as a business owner – that’s too long a list. However, I do see some significant trends emerging for...
5 Proven Tips To Successfully Increase Your Joy, Profit and Free Time In 2023
I hope you enjoyed some great food and gatherings with friends & family over the last couple of days! I certainly did!!! With a house full of 6 ½ Lidstones (my daughter is pregnant with our first grandchild) we had lots of cooks, great food, and great laughs. So...
Remembering Holiday Traditions & Trivia
The holidays are filled with traditions and memories (no matter which holiday you observe). Being curious in nature, I wonder where some of these holiday traditions come from – so I did some research and thought I’d share them with you in this blog. But what do you...
How To Think Long Term, Even In The Face Of Uncertainty
As I sit here Sunday morning in front of the fireplace, it’s snowing outside! I’m cozy and warm with my coffee and I’m wondering about the future of YOUR business. Last week, while attending a conference, I was in a breakout room where our question for discussion...
Top tips on becoming a more decisive & confident business leader
It’s December – and for many business owners, that means they are doing some sort of planning for the coming year. Perhaps you’re reviewing this past year, your goals, strategies, and actions on a strategic planning day or it’s just taking some time for yourself to...
Goal Setting Secrets & Why I’m Doing It Differently This Year
For many years, I’ve offered a CEO Planning Day or some type of mastermind strategic planning session early in the New Year. Sometimes it was live and in person; other years it was virtual. No matter the format, I always felt it was an important step in a business...
Are you the leader or the manager of your small business?
After hearing me speak at a live event, Jennifer emailed me saying she wanted to grow her business significantly. She wanted more profit – lots more!!! She was done working weekends and evenings on her business instead of spending time with her family. She just didn’t...
A Proven Marketing Tool That Can Save You Time and Attract New Customers
It’s my intention to work only 20 hours a week and generate a good 6-figure business! So, that means I do whatever it takes to save time! I like to create things that generate results over and over again. That’s what your lead magnet should do…. You should be able to...
The Elusive Triple Crown of Business
As a former equestrian, I love the Triple Crown of horse racing! It’s a series of 3 horse races where 3-year-olds must win the Kentucky Derby, the Preakness, and the Belmont Stakes all in one season! Since 1875 only 13 horses have won all three races – thus making it...
