Tips & Strategies to
WORK Less, PROFIT More

How to Crush Your Lead Generation?

How to Crush Your Lead Generation?

In the late 1990’s I owned a small retail store in a small town.  But perhaps what you didn’t know is that the first 5 years of growing that business were really, really tough. The store was actually an old house set back from the road with a rather long walkway from...

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She disappeared from social media

She disappeared from social media

Last week I was thinking about content for future podcast/blogs, and thought about doing a series on sales.  I knew the exact person I wanted to invite as a guest.  I reached out to this coaching colleague by email and while I waited for an answer, I checked out her...

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Why Should They Choose You?

Why Should They Choose You?

Why should your prospects choose you over your competition? Why should they do business with you?What do you do?What makes you different? It’s really all the same question. How easily & effectively can you answer that question….? Actually, it’s probably the most...

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3 Smart Reasons to Research Your Competition

3 Smart Reasons to Research Your Competition

It happened twice this week.  I was meeting with my new client on Zoom and I asked, “Have you researched your competition?”, there was silence – twice. So, it got me thinking… have you researched (or stalked) your competition’s digital platforms?  You’d be amazed at...

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Diana Lidstone Coaching and Consulting

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