Tips & Strategies to
WORK Less, PROFIT More
Avoid This Messaging Mistake
There’s ONE word that stands out, amongst all, that is a killer when it comes to marketing! It’s the one word that so many people use too frequently in their introductions (elevator pitches). It’s the one word that is used far too often in website copy. Can you guess...
Eliminating The Cash Flow Roller Coaster
One of the biggest challenges for most small business owners is the cash flow roller coaster. It’s that feeling of constantly chasing new clients because one month the revenue is good, but the next month it falls off. It makes you feel as though you are constantly...
Two Must-Have Online Assets for your Small Business
In late March, many businesses were figuring out that they had to pivot to serve customers online. Suddenly many of them found themselves without 2 important online assets! They didn’t have: an email list to connect with clients & keep them updated a lead magnet...
Never Mistake Activity For Achievement
We just celebrated Labour Day. Apparently the Canadian origins date back to 1872 when a parade was staged to support the Toronto Typographical Union whose employees were striking in support of a 58-hour week! I chuckled as I read it thinking about all the small...
What do you need to create to earn $75K, $100K+
Yesterday, I gave myself a gift – the gift of attending a 3 day virtual conference with my former coach & mentor! She reminded me of many things but one of the things that becomes clearer and clearer is that so many coaches & consultants are working on the...
3 Tips to Create a Downsell
You’re having a great Discovery Session with a prospective client! It feels as though this person is your dream client and you know you can serve them well. You offer your high-ticket package. Then comes that phrase you dread ……. I can’t afford that! So, what do you...
3 Biggest Reasons You’re NOT Getting Clients
Fishing is a sport that my son LOVES – he lives to fish! He has loved being outdoors on the water from a young age when a family friend would get him up early and take him fishing while we were camping. Today he has boxes of fishing lures, many different fishing rods...
Marketing Truths and Lies
Unfortunately, you and I see a sh*t load of marketing advice online and most of it is a bunch of cr*p. If I was still trying just half of the stuff out there, I’d be broke, frustrated and still nowhere in my business. Truth is, I remember doing the marketing hustle –...
5 Key Ingredients to Rock Your Elevator Pitch
My client Joanne had a huge win this week! She went to a virtual networking meeting and during the breakout session, 3 of 5 people asked for a meeting with her! Woohoo – virtual confetti! However, it wasn’t always that way for Joanne; nor is it that way for 3 out of...
If You Want to Connect
In my youth, I rode horses. I competed. I instructed. I worked in the horse industry for about 15 years. I rode western. I did dressage. I rode hunters and jumpers. I competed cross-country. I even drove horses competitively. But I NEVER rode two horses at...
