Tips & Strategies to
WORK Less, PROFIT More

Never Mistake Activity For Achievement
We just celebrated Labour Day. Apparently the Canadian origins date back to 1872 when a parade was staged to support the Toronto Typographical Union whose employees were striking in support of a 58-hour week! I chuckled as I read it thinking about all the small...

What do you need to create to earn $75K, $100K+
Yesterday, I gave myself a gift – the gift of attending a 3 day virtual conference with my former coach & mentor! She reminded me of many things but one of the things that becomes clearer and clearer is that so many coaches & consultants are working on the...

3 Tips to Create a Downsell
You’re having a great Discovery Session with a prospective client! It feels as though this person is your dream client and you know you can serve them well. You offer your high-ticket package. Then comes that phrase you dread ……. I can’t afford that! So, what do you...

3 Biggest Reasons You’re NOT Getting Clients
Fishing is a sport that my son LOVES – he lives to fish! He has loved being outdoors on the water from a young age when a family friend would get him up early and take him fishing while we were camping. Today he has boxes of fishing lures, many different fishing rods...

Marketing Truths and Lies
Unfortunately, you and I see a sh*t load of marketing advice online and most of it is a bunch of cr*p. If I was still trying just half of the stuff out there, I’d be broke, frustrated and still nowhere in my business. Truth is, I remember doing the marketing hustle –...

5 Key Ingredients to Rock Your Elevator Pitch
My client Joanne had a huge win this week! She went to a virtual networking meeting and during the breakout session, 3 of 5 people asked for a meeting with her! Woohoo – virtual confetti! However, it wasn’t always that way for Joanne; nor is it that way for 3 out of...

If You Want to Connect
In my youth, I rode horses. I competed. I instructed. I worked in the horse industry for about 15 years. I rode western. I did dressage. I rode hunters and jumpers. I competed cross-country. I even drove horses competitively. But I NEVER rode two horses at...

What’s a Banana Worth?
Is a banana worth 120K? Not to me; probably not to you. However, it is to someone else! Earlier this year, a piece of ‘art’ was sold for $120K. It consisted of a blank canvas with a banana duck taped to it! The artist actually created 3 editions of this and sold...

Make Your Sales Easier
I’m sure this has happened to you. You inquire about working with someone (or purchasing something). You ask – so how does it work? The seller bores you by saying something like …. Well first you book a call; then we chat for about an hour about your goals and I...

How to Make Your Website Lucrative
Over the years, I’ve looked at hundreds if not thousands of websites of coaches and consultants. And most of those websites aren’t doing their job!! It’s nice to have a thousand visitors on your website each week, but high web traffic doesn’t equal clients. How do...