WORK Less, PROFIT More

As business owners, we are on a journey. We all start from ZERO and then progress but sometimes it’s difficult to understand where we are on that journey and how to move forward! In this episode, I introduce 2 new tools that will help entrepreneurs self-identify areas...

Our beliefs around money, and success can often keep us from the thing we want most in life. In this episode, I address two common misconceptions about money that are keeping many small professional firms from the profit they truly want. There are several strategies...

Has someone ever said something that just STOPS you dead in your tracks and then you just can’t stop thinking about what they said? Well, that’s what happened to me… and that’s what I call Your Million $ Question. In this episode, I share Where the question came from...

If you listen to this podcast, it’s my guess that you started your business for freedom – whether it was time or money freedom, it was freedom nonetheless. But getting that freedom isn’t always about the glamour. Building a sustainably profitable business isn’t always...

Most small firms think that this strategy is: Woohoo so they dismiss it Or too busy with client work to schedule the time to work on this strategy Or think their team… employees aren't interested in that stuff So 99% of small firms don’t do it,  but by doing this ONE...

There’s an old saying…. "If you’re not changing, you’re not growing.  Change is essential" -- Maggie Rogers. Business is about change… I’m sure if you think back to when you started your business and compare it to today – both you and your business have changed –...

Like any newbie doing something for the first time, when I launched my podcast last February, I never imagined a 3rd season or that I would be rebranding it.  But like anything in business, change is inevitable if you want to keep growing and improving! In this...

WORDS...we use them every day and yet there was a time in my life when I really didn’t pay attention to each specific word, but in marketing your business – whether it’s on video, captions, social media, in your speech or on your website – there are some words you...

A couple of questions for you: Did you grow up in an entrepreneurial family? I didn’t grow up in an entrepreneurial family – but my kids did.  And today I see that without knowing it, they absorbed a whole ton of business knowledge at the kitchen table.  Are you or...

I don’t know about you, BUT I don’t want MORE work. I want less work in my business but more profits. I want more joy and more free time. But to do that – we have to stop hunting and chasing clients. We have to build a strong foundation so that we attract clients to...

You’ve heard all the expressions: ✔️  Riches in the niches✔️  Nail your niche✔️  If you’re selling to everyone, you’re selling to no one✔️  For that one – substitute marketing, writing, etc. But perhaps you’re a little skeptical about how this will help you scale your...

Niching down will be one of the most counterintuitive things you’ll do for your business, but believe me, IT WORKS. Niching down will make you more money – over and over again! However, it’s not only a scary strategy to implement for many business owners, it’s often...

I wish I had kept track of the number of times business owners have told me that the whole idea of  ‘marketing’ is confusing and downright overwhelming! I’ve also heard from many of you that it’s incredibly easy to invest too much time and resources and still wonder...

Most business owners are leaving money on the table… meaning they have anywhere from $30K to $100K in hidden profits. Just think what that extra $$$ could do for your business. Would you ... Hire another team member Update your website Pay yourself more Today I want...

What do a 11-year old entrepreneur, cookies & Tesla have in common? At first glance – not much; but rest assured you’re going to love this conversation! Paul Millar is the father of Henry of Henry’s Cookies! Here’s what you’ll learn from our conversation: 3...

Hello podcast listeners… Who inspires you?  I’m inspired by women business owners who are (as I say) brilliant and bold.  Today’s guest is both – she’s built a successful business in a male-dominated industry (brilliant) and she stands out – she’s made some bold moves...

Welcome to part 2 of the series – What if your business could accomplish absolutely anything!  Last week I asked you to imagine that I had given you an Aladdin’s lamp and you had one wish for your business. This week, I share the 5 essential components of a...

Imagine you had Aladdin’s Lamp with a genie inside and that you rubbed that lamp and you got a single wish... You could choose anything (well almost). What would your wish be? Diana asks a series of questions to help business owners turn that WISH into not just goals...

Ever wonder why business owners do what they do?  Sure – for many of them it’s the money!  And then, there are people like my guest who have connected with their deeper purpose; their compelling WHY.  Being purpose-driven is certainly a differentiator. Jamie Madigan,...

Can you really build a successful business without social media today? The gurus say you have to be on social media but more & more I’m hearing things like… "I wish I never had to use social media" or "I want to get off social media but I don’t know how" or "isn’t...

There’s a big social media TRAP out there that I see way too many coaches, consultants and professional service firms fall into that are keeping them from magnetizing high ticket, life long, clients; not magnetizing the right clients; wasting HUGE amounts of $$ and...

There are times when we can all feel ‘stuck’ or plateaued in our businesses whether it’s at a $50K, or $5M revenue!  When it happens, it’s our natural tendency as entrepreneurs to do more – create more courses; products; services; attend more networking events; to...

Feel as though you’ve hit a revenue wall?  Although you get great results for your clients, your revenue is inconsistent.  Join Sarah Hipps and me as we identify that she doesn’t really have a revenue problem but a reputation dilution problem.  We’ll discuss: Her...

Small business owners often find themselves stuck doing all the things – everything from marketing to operations and finances.  I remember a time during my retail days, I even cleaned the toilet, but not the best use of my time. Want to learn a better way to ensure...

If you’ve been in business for any length of time, you’ve probably heard the saying "Revenue is vanity; profit is sanity"!  My special guest today talks about nothing else – just profits!!! Welcome to this 3-part series on PROFIT – this is part 1. Melissa and I have a...

Jennifer Chandler, Simple Desk, joins me as we discuss how to simplify her business and for her to become THE sought-after authority in her field. Jenny & I discuss: Her ideal client and their problem How she wants more profit for her business The difference...

This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat. Want to be a guest on this type of interview? Email me at diana@dianalidstone.com and put AUDIT STRATEGY in the...

If the thought of creating a video, whether it’s live or pre-recorded, makes you cringe – then today’s episode is for you!   If you’re one of those business owners that cringe at the thought of SEEING yourself on video because your hair or makeup isn’t perfect or...

There’s a big business myth that too many entrepreneurs buy into... They start their business to create more FREEDOM and yet the last business owner I spoke to had very little freedom (either financial or time freedom).  If that sounds familiar then you’ll love this...

In this episode, I uncover the 2nd biggest profit & time saboteur – Reputation (or lack of it). What people are saying about you/your business when you aren’t in the room is called REPUTATION. LEAVE voice comment or feedback here. I’ll share: What a ‘reputation...